{"id":655,"date":"2013-10-31T17:51:34","date_gmt":"2013-10-31T17:51:34","guid":{"rendered":"http:\/\/glow.com.ec\/web\/?p=655"},"modified":"2013-11-01T21:37:27","modified_gmt":"2013-11-01T21:37:27","slug":"5-acciones-btl-por-halloween","status":"publish","type":"post","link":"http:\/\/glow.com.ec\/web\/?p=655","title":{"rendered":"5 acciones BTL por Halloween"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-670 alignleft\" alt=\"amc-walking-dead-manos-1\" src=\"http:\/\/glow.com.ec\/web\/wp-content\/uploads\/2013\/10\/amc-walking-dead-manos-1.jpg\" width=\"500\" height=\"250\" \/><\/p>\n<p>Hoy es Halloween, la noche m\u00e1s oscura y aterradora del a\u00f1o\u2026 bueno en realidad es un d\u00eda m\u00e1s, pero el marketing se ha encargado de hacer creer al consumidor que en esta fecha debes estar espantado, comprar disfraces, adornar y ver pel\u00edculas de miedo.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>El BTL, sin duda se nutre de esta fecha para anclar algunas activaciones y generar grandes emociones: Tambi\u00e9n esta de m\u00e1s decir que las agencias y las marcas no dudan mucho al momento de asustar a su <em>target<\/em>. Por eso, les traemos cinco grandes acciones <em>Below The Line<\/em> para anunciar pel\u00edculas y generar un experiencia que los consumidores jam\u00e1s olvidar\u00e1n.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Marca: CBS Films<\/strong><br \/>\nPa\u00eds: Estados Unidos<br \/>\nEsta acci\u00f3n es para la pel\u00edcula <em>El \u00daltimo Exorcismo Parte II<\/em> y consisti\u00f3 en simular la aparici\u00f3n de una chica pose\u00edda en medio de una est\u00e9tica.<br \/>\n<iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/aKxbKE3_53M\" height=\"360\" width=\"640\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Marca: Sony Pictures<\/strong><br \/>\nAgencia : Thinkmodo<br \/>\nPa\u00eds: Estados Unidos<br \/>\nUna acci\u00f3n para promover la pel\u00edcula <em>Carrie<\/em> que consisti\u00f3 en simular los poderes telequin\u00e9ticos de una chica furiosa dentro de una cafeter\u00eda.<br \/>\n<iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/VlOxlSOr3_M\" height=\"360\" width=\"640\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Marca: Universal Pictures<\/strong><br \/>\nAgencia: SrBurns<br \/>\nPa\u00eds: Espa\u00f1a<br \/>\nPara promover la pel\u00edcula <em>Las Brujas de Zugarramurdi<\/em> los chicos de SrBurns metieron, literalmente, a una bruja en un anuncio outdoor.<br \/>\n<iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/_8SxQV5Zuoc\" height=\"360\" width=\"640\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Marca: FilmDistrict<\/strong><br \/>\nAgencia: Thinkmodo<br \/>\nPa\u00eds: Estados Unidos<br \/>\nPara la producci\u00f3n <em>Dead Man Down<\/em> se simul\u00f3 un asesinato dentro de un elevador.<br \/>\n<object width=\"640\" height=\"362\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\" align=\"middle\" bgcolor=\"#869ca7\"><param name=\"src\" value=\"http:\/\/creativity-online.com\/video\/player.swf\" \/><param name=\"quality\" value=\"high\" \/><param name=\"play\" value=\"true\" \/><param name=\"loop\" value=\"loop\" \/><param name=\"allowfullscreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"flashvars\" value=\"config=http:\/\/creativity-online.com\/xml\/config.player.php&amp;p=30914\" \/><param name=\"pluginspage\" value=\"http:\/\/www.adobe.com\/go\/getflashplayer\" \/><embed width=\"640\" height=\"362\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/creativity-online.com\/video\/player.swf\" quality=\"high\" play=\"true\" loop=\"loop\" allowfullscreen=\"true\" allowscriptaccess=\"always\" flashvars=\"config=http:\/\/creativity-online.com\/xml\/config.player.php&amp;p=30914\" pluginspage=\"http:\/\/www.adobe.com\/go\/getflashplayer\" align=\"middle\" bgcolor=\"#869ca7\" \/><\/object><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Marca: AMC<\/strong><br \/>\nPa\u00eds: Canad\u00e1<br \/>\nAgencia: Leo Burnett<br \/>\nSe colocaron extremidades de zombie gigantes en la estaci\u00f3n Uni\u00f3n de Toronto para promover la serie <em>The Walking Dead<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-664 alignleft\" alt=\"Walking-Dead-y-su-BTL-en-Union-Station-en-Toronto1\" src=\"http:\/\/glow.com.ec\/web\/wp-content\/uploads\/2013\/10\/Walking-Dead-y-su-BTL-en-Union-Station-en-Toronto1.jpg\" width=\"800\" height=\"538\" srcset=\"http:\/\/glow.com.ec\/web\/wp-content\/uploads\/2013\/10\/Walking-Dead-y-su-BTL-en-Union-Station-en-Toronto1.jpg 800w, http:\/\/glow.com.ec\/web\/wp-content\/uploads\/2013\/10\/Walking-Dead-y-su-BTL-en-Union-Station-en-Toronto1-300x201.jpg 300w, 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-655","post","type-post","status-publish","format-standard","hentry","category-activaciones-2"],"_links":{"self":[{"href":"http:\/\/glow.com.ec\/web\/index.php?rest_route=\/wp\/v2\/posts\/655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/glow.com.ec\/web\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/glow.com.ec\/web\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/glow.com.ec\/web\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/glow.com.ec\/web\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=655"}],"version-history":[{"count":29,"href":"http:\/\/glow.com.ec\/web\/index.php?rest_route=\/wp\/v2\/posts\/655\/revisions"}],"predecessor-version":[{"id":657,"href":"http:\/\/glow.com.ec\/web\/index.php?rest_route=\/wp\/v2\/posts\/655\/revisions\/657"}],"wp:attachment":[{"href":"http:\/\/glow.com.ec\/web\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/glow.com.ec\/web\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=655"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/glow.com.ec\/web\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}